Top 5 Wellness Apps Performance in Bulgaria Q1 2024

In the first quarter of 2024, the top wellness apps in Bulgaria demonstrated varied performance trends across downloads, revenue, and active users. Here’s a detailed look at the top 5 apps based on data from Sensor Tower.

Headspace: Sleep & Meditation saw a notable increase in weekly active users, peaking at around 689 in the week of March 4. Weekly downloads fluctuated, reaching a high of 181 in the same week. Revenue also showed variability, peaking at approximately $609 in late January.

ShutEye®: Sleep Tracker, Sound experienced a peak in weekly revenue of about $660 in mid-February. Downloads saw a significant number early in January with 794, followed by a gradual decrease. Active users remained strong, with numbers peaking at 1.1K in the first week of January.

Calm had a steady number of active users, maintaining around 1.2K throughout the quarter. Weekly revenue was highest in the first week of January at $555. Downloads peaked at 128 mid-January but saw a decline towards the end of the quarter.

Me+ Daily Routine Planner showed a strong start with weekly downloads reaching 2.3K in the first week of January. Revenue peaked at approximately $390 in the last week of February. Active users were highest at the beginning of the quarter with 5.7K, showing a gradual decline towards the end.

Balance: Meditation & Sleep had a consistent yet lower performance compared to the other apps. Weekly active users hovered around 300, with a slight peak of 325 in early January. The app’s revenue reached its highest at $369 in the second week of January. Downloads remained low, peaking at 29 in the first week of January.

For more detailed insights and data, visit Sensor Tower.